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Business Communication
Contents
Lecture 1: Introduction to Business Communication
The Purpose of the Course
Definition of Communication
Communication Theory
The Process of Communication
Feedback in Communication
Effective Communication
Barriers to Communication
Lecture 2: Communication in Organizations
Concept & Types of Organizations
Communication in Business Organizations
Functions of Communication in a Business Organization
Increased Volume & Complexity of Communication in
Organizations
Organizational Structure & Lines of Communication
Communication in a ‘Network’ Organization: New Realities
Channels of Communication & Networking: Types of Networks
Communication Media in Business Communication
Principles of Business Communication
Lecture 3: Using the Language
A Historical Overview
The Wrong Words
Jargon
Emotive Language
Too Many Words
The Fog Index
The Right Words
Style & Tone
Sentence Structure
Paragraph Structure
Assignments
Reference Section: Basics of Syntax & Sentence Analysis
Lecture 4: I. Research Methods; Obtaining Information
Business Information
Effective Information Search: Primary & Secondary Data
Receiving Information
Analysing, Selecting & Preparing Information
Taking Notes
Making Notes
Summary & Precis
II. Writing with Force & Clarity
The Planning Process in Communication
Scope, Limitations, & Depth
Drawing Up the Tentative Outline
Outlining Methods
Orders of Development
Types of Outlines
Writing the First Draft
Choosing the Words
Choosing the Sentences
Choosing the Paragraphs
Qualities of Writing Style
Editing Suggestions
Readability Formulas
Ten Suggestions for Clear Writing
The Final Paper
Lecture 5: Communication through Writing: Business Letters
The Advantages of the Business Letter
The Business Letter Today
Letter Format
Letter Form
Principles of Business Communication
Different Types of Letter
Memoranda & Notices
Lecture 6: Information Storage & Retrieval. Report Writing
Information Storage & Retrieval
Reports for Decision Making: Types of Reports
General Points of Style
Report Formats: the Short Form
Report Formats: the Long Form
Lecture 7: Oral, Non-Verbal & Visual Communication
The Advantages of Oral Communication
The Disadvantages of Oral Communication
Skills in Oral Communication
Effective Speaking: the Short Presentation
Effective Speaking: the Long Presentation
Listening
Using Visual Aids to Communicate
Lecture 8: Persuasion
Persuasion and Influence
What is Argument?
Constructing a Logical Argument: Persuasive Logic
Message Characteristics: Persuasive Style
Identifying False Arguments
Engaging in a Constructive Discussion
Lecture 9: Cooperation
Cooperation & Group Characteristics
Roles and Relationships within Groups
Working in Groups
Supervision & Leadership: Styles & Functions
Conflict Management
Motivation
Disciplinary & Grievance Procedures