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Chapter – 1
BUSINESS COMMUNICATION : AN INTRODUCTION
1.1 Introduction
1.2 Role of Communication in Business
1.3 Definitions of Communication
1.4 Purpose of Communication
1.5 The Communication Situation
1.6 The Communication Process/Cycle

Chapter – 2
COMMUNICATION AND ORGANIZATION STRUCTURE
2.1 Forms
2.1.1 Formal Communication
2.1.2 Grapevine/Informal Communication
2.2 Barriers of Communication
2.3 Principles of Effective Communication
2.4 Gateways of Effectives Communication
2.5 Seven Cs of Communication
2.5.1 Seven Cs of Written Communication
2.5.2 Seven Cs of Oral Communication

 

Chapter – 3
EMPLOYMENT COMMUNICATION
3.1 Application Letter
3.2 Resume
3.2.1 Contents of a CV/Resume
3.2.2 Some Tips for Preparing an Impressive CV
3.3 References
3.4 Discussions in Groups
3.4.1 Considerations in Group Discussion
3.4.2 Discussion Skills
3.5 Interview
3.5.1 Types of Interview
3.5.2 Candidate’s Preparation
3.5.3 Interviewer Preparation
3.5.4 Interview Do’s and Don’ts

Chapter – 4
COMMUNICATION AND TECHNOLOGY
4.1 The Role of Technological Advancement
4.2 Communication Network
4.2.1 Intranet

4.2.2 Internet
4.3 E-mails
4.4 Short Message Service (SMS)
4.5 Teleconferencing
4.6 Videoconferencing

 

Chapter – 5
ORAL COMMUNICATION
5.1 Oral Communication
5.1.1 Advantages of Oral Communication
5.1.2 Limitations of Oral Communication
5.2 Two Sides of Oral Communication
5.3 Principles of Effective Communication
5.4 Effective Listening
5.5 Non – Verbal Communication
5.5.1 Body Language
5.5.2 Paragraph Language

 

Chapter – 6
WRITTEN COMMUNICATION
6.1 Written Communication
6.2 Purpose of Writing

6.3 Principles of Effective Writing
6.4 Writing Techniques
6.4.1 Adaptation and Selection of Words
6.4.2 Masculine Words
6.4.3 Choosing Words with Right Strength and Vigour
6.4.4 Thesaurus
6.4.5 Writing Effective Sentences
6.4.6 Foreign Words & Phrases Sometimes Used in Correspondence
6.4.7 Developing Logical Paragraph
6.4.8 Overall Tone
6.5 Electronics Writing Process

 

Chapter – 7
BUSINESS LETTERS AND REPORT WRITING
7.1 Business Letters
7.1.1 Types of Letter
7.1.2 Structure of Business Letter
7.1.3 Form of Layout
7.1.4 Style of Presentation/Form of Letters
7.2 Memorandums
7.2.1 Purpose of Writing Memorandums
7.2.2 The Memorandum Format

7.3 Report Writing
7.3.1 Types of Business Reports
7.3.2 Characteristics and Purpose of a Good Report
7.3.3 Guiding Principles of Writing a Report
7.3.4 Preparing a Report
7.3.5 Structure of a Report

 

Chapter – 8
APPLYING THE CASE STUDY METHOD
8.1 Define case study
8.2 The case method as a learning tool
8.3 Types of case study
8.4 How to do a case study
8.5 Preparing a case study
8.6 Approaches to case study
8.7 Do’s and Don’ts for case preparation

 

Chapter – 9
PRESENTATION SKILL
9.1 Presentation
9.2 Elements of Presentation
9.3 Designing a Presentation

9.4 Using Visual Aids
9.5 Appearance for Presentation
9.6 Rehearsal for Presentation
9.7 Tips for an effective presentation

 

Chapter – 10
GROUP COMMUNICATION
10.1 Meetings
10.1.1 Meaning, Objectives and Types of Meeting
10.1.2 Procedure of Convening a Meeting
10.2 Media Management
10.3 Press Releases
10.3.1 Characteristics of a Good Press Release
10.4 Press Conference
10.5 Media Interview
10.6 Seminars
10.7 Workshop
10.8 Conference
10.9 Business Etiquette