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Unit - 01
Introduction - marketing management and its evolution - nature and scope of marketing
objective - marketing process - marketing function – market Mix -m market planning -
organizing - market environment and market Control and performance and its
implementation

Unit - 02
Production decision - product planning and policy for old and new Product and its
implementation product development - product life cycle, packing.

Unit - 03
Buying decision - consumer behavior - meaning nature – factors Influencing consumer
behavior - cultural, social etc. - buying decision Process market segmentation

Unit - 04
Pricing decision and distribution decisions - factors affecting price Determination - pricing
policies and strategies - nature, functions, types Of channels intermediaries - channel
management.

Unit – 05
Promotional decisions - communication process - promotional mix - Advertising - other
tools and techniques - marketing research and Information